Hitachi Medical Systems
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Company Overview and History

Aloka Co., Ltd., Japan, became a 100% subsidiary of Hitachi Medical Corporation, Japan, on 3 March 2011, followed by a corporate name change to Hitachi Aloka Medical, Ltd., on 1 April 2011. With this step, Hitachi Medical Corporation and Hitachi Aloka Medical, Ltd., announced the integration of their strengths in ultrasound, making them one of the largest ultrasound companies in the world.

As a result, Aloka Holding Europe AG, Switzerland, a subsidiary of Hitachi Aloka Medical, is legally integrated into Hitachi Medical Systems Europe Holding AG, Switzerland, a subsidiary of Hitachi Medical Corporation, on 1 December 2011. The two entities will combine their broad experience and knowledge, synergizing the expertise and talents on both sides to offer their customers an even more attractive range of medical ultrasound solutions. Aloka has an exceptional history as an innovator in ultrasound and is renowned for high-quality ultrasound systems and support. Combining both product lines will allow them to broaden the participation and penetration of this large and diverse market.

Hitachi Aloka, the innovator in ultrasound, is the longest operating ultrasound company in the world with its international headquarters located in Tokyo, Japan. The history of ALOKA began in 1950 when the medical equipment department of Japan Radio Company became the independent company, Medical and Physical Institute Co., Ltd. In 1960, the world’s first commercially available diagnostic ultrasound system was developed and in 1976, the company name changed to ALOKA, which, in ancient Sanskrit, means “Ray of Hope.” In 1999, ALOKA Holding Europe AG was established by the acquisition of major shares of Ecotron Holding AG, former exclusive distributor of ALOKA in Europe, by the mother company in Japan.

ALOKA Holding Europe until December 1, 2011 covered the whole European Market for ALOKA having direct subsidiaries in Austria, Belgium, Switzerland, Spain, Italy, France and Germany and distributors for the remaining part of Europe.

What our customers say

‘Seeing the unseen’
I decided to purchase the ALOKA Alpha 6 and Alpha 7 products, as I wanted to have machines that could incorporate the best advances for the cardiac and vascular studies, in an easy to use way.

In echocardiography market, there are lot of companies with similar work standards, but with a less competitive price. However, for the evaluation of the vascular function, and I cannot emphasise this enough, ALOKA is by far the best product, with no comparable competitors.

Fdo: Prof. Dr. M. A. García Fernández
Labotarorio de Ecocardiografia de Madrid
Medicina Department.
Universidad Complutense de Madrid
Ciudad universitaria

Read more: Prof. Dr. M. A. García Fernández talks about "seeing the unseen" and his use of ALOKA Ultrasound Systems.

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